Welcome to My Toolbox

One of the questions I get asked all the time is what products, services, resources and tools I use for running my business.

It took me 2 years of researching, testing, and trying out different things to find out my absolute favorites. I want to spare you the time and energy of finding these true hidden gems on your own.

I will do my best to keep this list as updated as possible. Full transparency here: some of these items are affiliate links, which means I may receive a small commission if you decide to make a purchase, at no additional cost to you. Thank you for your support! ♡

P.S. Bookmark this page if you want to know what else is worth checking out.

What Powers My Business

WordPress

The content management system that powers my website is WordPress. I've been using it for years and, in my mind, it's the best tool for creating websites.

Elegant Themes

With the themes and plugins that Elegant Themes create, I can have a website that not only looks good, but that I find easy to work with every day.

ConvertKit

I've tried many email marketing tools in the course of my business. There's no other that helps me stay in touch with my subscribers like ConvertKit.

What I Use to Make Videos

Macbook Air 13''

My laptop's a 13-inch Macbook Air. Bought it in 2015 and have been using it to run my business, create content for my channels, and binge-watch series on Netflix ever since.

Canon EOS M50

This was one of my easiest purchases ever. I was researching cameras for YouTubers and everyone recommended Canon's EOS M50 for that price range. I bought mine with the 15-45mm f/3.5-6.3 lens (it's best for most use cases).

Zoom H1n Recorder

The H1n is a no-frills recorder that helps me capture professional-grade audio for my video clips. Get this if you want clear sound at a bargain price.

Blue Yeti Microphone

My podcast episodes are recorded with Blue Yeti. It's a great microphone that picks up a lot of sounds—it's even a favorite among ASMR YouTubers!

Epidemic Sound

Ever wondered where your favorite podcasters and YouTubers get their music from? Epidemic Sound is the place. It's free to try for 30 days.

Neewer Ring Light

A ring light is a must-have for portraits and beauty shots. If you're just starting out on YouTube, this is the best kind of equipment to get. Later, you can upgrade by adding softboxes.

Neewer Softbox Lights

Softboxes create light that spreads throughout space and eliminates shadows in the background. You'll find them in every good studio and in the homes of most YouTubers, me included.

K&F Concept Tripod

Whether you shoot videos with your phone or camera, you'll need a tripod to keep it locked in position. There are very few sturdy tripods out there and the K&F Concept is one of them.

Mooni Clicker

Here's a small gadget that helped me big time. You can't imagine the amount of times you need to hit the shutter in a selfie photo shoot. With Mooni, each time is just a tap away.

Thinking of buying your own gear? I've linked to some pretty good deals on Amazon. And when it comes to buying on Amazon, there's no better deal than getting a Prime subscription. It's how I get fast and free delivery on everything I buy online.

My Favorite Social Media Tools

TubeBuddy for YouTube

It takes so much more than great videos to build an audience on YouTube... Knowing what videos in your niche people like to watch — and how they tend to search for them — is a must if you want to get your channel noticed. TubeBuddy helps me (and many other creators out there) to do exactly that.

Crowdfire for Social Media

It's so hard to find a good tool for scheduling your posts on social media! Believe me, I've tried and tested my fair share... Since I discovered Crowdfire, it's become my best friend for scheduling posts, especially on Instagram. And it's helped me save a lot of hours and nerves on the way.

Canva for Beautiful Designs

Canva is one of those tools that literally changed how I work. It's so easy and quick to create beautiful and eye-catching social media graphics with it that I've become my own graphics designer. I use Canva Pro to get access to more stock photos, templates, and features.

My Best-Kept Productivity Secrets

Productivity Planner

This is my all-time favorite productivity tool! A friend introduced me to it last year. As a chronic procrastinator, I can tell you one thing: this planner really upped my game. It helps you apply the Pomodoro technique to keep track of time and boost your productivity. I'm obsessed with it!

The Five-Minute Journal

I learned about this journal from Tim Ferris. It's so simple that it's brilliant. Every morning, you write down what your daily affirmations and the things you're grateful for. At night, you reflect on your day and all the great things that happened & what would have made the day better. Highly recommend it!

Audio Books on Audible

Life often gets crazy when you're running an online business. With so much to do and only 24 hours to do it, it's become increasingly hard for me to find time for reading books. Thanks to Audible, I can at least listen.

Unlimited Nerdiness on Kindle

For me and my husband, Kindle Unlimited has been as much a productivity secret as a money saver. When we can find time to read over weekends and on trips, we can choose from a million books and enjoy quiet book-reading time together.

Learning on Skillshare

If you are as curious as I am, then you love learning as much as I do. Welcome to the club! Skillshare is where I access thousands of online classes—and learn new skills that get me ahead in life and work.

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