Welcome to My Toolbox
One of the questions I get asked all the time is what products, services, resources and tools I use for running my business.
It took me 2 years of researching, testing, and trying out different things to find out my absolute favorites. I want to spare you the time and energy of finding these true hidden gems on your own.
I will do my best to keep this list as updated as possible. Full transparency here: some of these items are affiliate links, which means I may receive a small commission if you decide to make a purchase, at no additional cost to you. Thank you for your support! ♡
P.S. Bookmark this page if you want to know what else is worth checking out.
What Powers My Business
The content management system that powers my website is WordPress. I've been using it for years and, in my mind, it's the best tool for creating websites.
With the themes and plugins that Elegant Themes create, I can have a website that not only looks good, but that I find easy to work with every day.
What I Use to Make Videos
My laptop's a 13-inch Macbook Air. Bought it in 2015 and have been using it to run my business, create content for my channels, and binge-watch series on Netflix ever since.
This was one of my easiest purchases ever. I was researching cameras for YouTubers and everyone recommended Canon's EOS M50 for that price range. I bought mine with the 15-45mm f/3.5-6.3 lens (it's best for most use cases).
The H1n is a no-frills recorder that helps me capture professional-grade audio for my video clips. Get this if you want clear sound at a bargain price.
My podcast episodes are recorded with Blue Yeti. It's a great microphone that picks up a lot of sounds—it's even a favorite among ASMR YouTubers!
A ring light is a must-have for portraits and beauty shots. If you're just starting out on YouTube, this is the best kind of equipment to get. Later, you can upgrade by adding softboxes.
Softboxes create light that spreads throughout space and eliminates shadows in the background. You'll find them in every good studio and in the homes of most YouTubers, me included.
Whether you shoot videos with your phone or camera, you'll need a tripod to keep it locked in position. There are very few sturdy tripods out there and the K&F Concept is one of them.
My Favorite Social Media Tools
It takes so much more than great videos to build an audience on YouTube... Knowing what videos in your niche people like to watch — and how they tend to search for them — is a must if you want to get your channel noticed. TubeBuddy helps me (and many other creators out there) to do exactly that.
It's so hard to find a good tool for scheduling your posts on social media! Believe me, I've tried and tested my fair share... Since I discovered Crowdfire, it's become my best friend for scheduling posts, especially on Instagram. And it's helped me save a lot of hours and nerves on the way.
Pixistock is a stock photo service that I'm super happy to use and support. It's owned by a fellow female entrepreneur named Alicia who's got a great taste for colors and visuals. I use photos and graphics from Pixistock in my social media posts all of the time. Check them out for yourself!
Canva is one of those tools that literally changed how I work. It's so easy and quick to create beautiful and eye-catching social media graphics with it that I've become my own graphics designer. I use Canva Pro to get access to more stock photos, templates, and features.
I use Adobe Lightroom (and occasionally Photoshop) to retouch my photos and make sure my Instagram feed has a professional and consistent look. With Adobe Creative Cloud, it's really easy to use them as well — select a subscription, choose your payment option and you get apps for your Macbook and iPhone.
My Best-Kept Productivity Secrets
There's no other note-taking app like Evernote. I use it to keep my mind organized, write down things related to my business, and clip useful content I stumble upon on the web. Before upgrading, I started out 5 years ago with their Basic plan (which is FREE!). With Premium, you can find everything you need quickly with improved search features offline, and clip pretty much anything from emails to docs and PDFs.
This is my all-time favorite productivity tool! A friend introduced me to it last year. As a chronic procrastinator, I can tell you one thing: this planner really upped my game. It helps you apply the Pomodoro technique to keep track of time and boost your productivity. I'm obsessed with it!
I learned about this journal from Tim Ferris. It's so simple that it's brilliant. Every morning, you write down what your daily affirmations and the things you're grateful for. At night, you reflect on your day and all the great things that happened & what would have made the day better. Highly recommend it!
Life often gets crazy when you're running an online business. With so much to do and only 24 hours to do it, it's become increasingly hard for me to find time for reading books. Thanks to Audible, I can at least listen.
For me and my husband, Kindle Unlimited has been as much a productivity secret as a money saver. When we can find time to read over weekends and on trips, we can choose from a million books and enjoy quiet book-reading time together.
If you are as curious as I am, then you love learning as much as I do. Welcome to the club! Skillshare is where I access thousands of online classes—and learn new skills that get me ahead in life and work.